Business Emirates Kazakhstan #36 (March-April 2022)

KAZAKHSTAN _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ AGENDA _____________________________________________ 12. ʙ˃ˊ˃˘˔˕˃ː ˒ˑ˔˕˃˅ˋˎ ˏˋ˓ˑ˅ˑˌ ˓ˈˍˑ˓ˇ ː˃ ǼʬʙʠʞʝǦʹͲʹͲǽ 12. ʝʏʬ ˋ ʙ˃ˊ˃˘˔˕˃ː ˄˖ˇ˖˕ ː˃˓˃˜ˋ˅˃˕˟ ˕ˑ˅˃˓ˑˑ˄ˑ˓ˑ˕ 14. ʝʏʬ ˋ ʙ˃ˊ˃˘˔˕˃ː ˑ˄˔˖ˇˋˎˋ ˔˕˓˃˕ˈˆˋ˚ˈ˔ˍˑˈ ˒˃˓˕ːˈ˓˔˕˅ˑ 14. ʝʏʬ ˋ ʙ˃ˊ˃˘˔˕˃ː ˇˑˆˑ˅ˑ˓ˋˎˋ˔˟ ˑ ˅ˑˈːːˑˏ ˔ˑ˕˓˖ˇːˋ˚ˈ˔˕˅ˈ COVER STORY _____________________________________________ 16. ʐ˃ˍ˞˕ ʕ˃ːˍ˖˄˃ˈ˅ǣ Ǽʛˈˇˋ˙ˋː˃ ˄˖ˇ˖˜ˈˆˑ ˇˑˎˉː˃ ˄˞˕˟ ˖ˏːˑˌ ˋ ˠ˗˗ˈˍ˕ˋ˅ːˑˌǽ MAIN TOPIC _____________________________________________ 22. ʑˊ˓˞˅ːˑˌ ˓ˑ˔˕ ˇˎˢ ˄ˋˊːˈ˔˃Ǥ ȁ Growth Hacking: What is it & how does it really work? EXPERT _____________________________________________ 30. ʞ˃ːˇˈˏˋˢ ˋ ˍ˃ˇ˓˞Ǥ ‡ƒ† ƒ† •—’’Ž› ‘ –Š‡ Žƒ„‘” ƒ”‡–ǣ ʹͲʹͳ –”‡†• BUSINESS STORIES _____________________________________________ 36. ʢ˃ˎˋ˘˃ː ʔ˓᠆˃ˎˋˈ˅ǡ ˍᠩ˔˪˒ˍˈ˓ǣ Ǽʞ˃ː˕˃ˆˈˏ˃˕ˑˆˈːˇ˪ ᠊ˑˎˇ˃ː᠆˃ː ᠊˞ˊˏˈ˕˛˪ˎˈ˓˪ˏː˪᠎ ˈ˛᠊˃ˌ˔˞˔˞ ˅ˋ˓˖˔˒ˈː ˃˖˞˓ˏ˃ˇ˞ǽ 14 16 40 TOURISM _____________________________________________ 40. Ǽ ‡””ƒ••ƒ ƒ”ǽ Ȃ ˕ˈ˓˓ˋ˕ˑ˓ˋˢ ˊˇˑ˓ˑ˅˟ˢ ˋ ˏˑˎˑˇˑ˔˕ˋ 44. ʙ˓˞ˎ˟ˢ ˔ˑˍˑˎ˃ 48. Ǽʑ˔ˈ ˏˈ˚˕˞ ˏˑˆ˖˕ ˔˕˃˕˟ ˓ˈ˃ˎ˟ːˑ˔˕˟ˡǽǣ ˒ˑ˔ˎ˃ːˋˢ ˎˋˇˈ˓ˑ˅ ʝʏʬ ˍ ː˃˓ˑˇ˖ 56. — ›ǣ ˗ˑ˓ˏ˖ˎ˃ ˕˓˃ː˔˒ˑ˓˕˃ ˄˖ˇ˖˜ˈˆˑ CONTENT 10 / MARCH – APRIL 2022 / BUSINESS EMIRATES