Business Emirates Kz #18 (January - February 2018)

KAZAKHSTAN G ? G G ? g ? ? G ? ? G ? G ? ? G A NEW LEVEL of luxury and comfort T H E S T . R E G I S A S T A N A : Please tell us in which segment is the hotel located? Luciano Sozzo (äàëåå –L.C.): The spirit of our brand comes from our founder, John Jacob Astor IV, who set out to create a new style of grandeur inspired by the art, architecture, and innovations of his time. This legacy of innovation and design continues today and we are already strongly positioned in luxury segment in Astana market. It's interesting to know about your target audience. Who is your average customer? L.C.: The St. Regis target guest is a class of global influencers and tastemakers who are ambitious, cultured and self-assured. Driven and accomplished, they use their influence to inspire their communities and further ideas, culture, and commerce. While extroverted, even unorthodox, they aren’t seeking validation— they know and trust themselves. By Gulnara Alataeva PERSON 16 / JANUARY – FEBRUARY 2018 / BUSINESS EMIRATES