Business Emirates Kz #18 (January - February 2018)

KAZAKHSTAN WHEN WONDER BECOMES NARRATION ? G ? ? ????G ? ? ? ? G T hanks to a great teamwork involving 200 people, the team of creative, project managers and multimedia experts fascinated visitors with the Monaco Pavilion "Mirroring the future" together with the last two levels of Kazakhstan's Pavilion. Simmetrico is born ten years ago inMilan from the vision of the creative director Daniele Zambelli. Along years, Simmetrico's story has led the company around the world. Everywhere the goal is always to start from the respect and listening to the culture of the country, to transform this listening into the storytelling of the cultural uniqueness, excellence and values of a Country, its natural resources, its history. “We think that communication of a country's culture is the first instrument of knowledge to dialogue with each other – says Daniele Zambelli, Simmetrico’s president, with the world. I refer myself not only to culture in the classical sense of heritage, I also refer to culture as the value of a Country, culture as an innovation”. To Simmetrico the genesis of a project, whether it is architecture, a museum or an event, starts with the identification of a narrative concept that complements design, languages and contents. This means that the creative team is able to combine storytelling with made in Italy design and the up to date innovation technologies. Simmetrico is a network of talented professionals, which guarantees deliveries on time and on budget. “We realize from executive productions up to turnkey project realization – says Francesca Tirotti, Simmetrico’s co-founder – and we have high skilled project management that is able to lead the project from the very first conception up to the executive project to the production delivery. EXPO For Expo Astana 2017 Simmetrico was chosen by His Serene Highness, Prince Albert II of Monaco, as the winner of the international tender for the design, development and construction of the Monaco Pavilion. The concept that lies at the basis of the project conception was the city that is reflected in the sea and reveals the complex relationship between man and the environment, where the limit can be transformed into an opportunity of awareness growth. The Pavilion told the story of the commitment made by the Principality of Monaco towards sustainable progress, in which the new paradigms of urban development are integrated with environmental sustainability. The scenography highlights the idea of reflection with a large kinetic installation consisting of mirrored elements that welcomed and reflected a huge projection telling the story of the dialogue between the Principality of Monaco and the sea. Monaco Pavilion entered in the top 5 of the most incredible Astana Expo 2017 pavilions according to tourists and was awarded from Òåêñò: Dinara Karshalova EXPERT 64 / JANUARY – FEBRUARY 2018 / BUSINESS EMIRATES