Business Emirates Kz #18 (January

�� BIE, Bureau International des Expositions, from the USA newspaper Exhibitor; the project has received two Italian Best Event Awards in the cultural and fair categories and is now entered in the Beaworld short list, the international festival of events and live communications. The Italian network�s ability to handle complex systems resulted within the large sphere of the Kazakhstan Pavilion, the heart of the international exhibition centre. In the unique glass structure Simmetrico was in charge of executive production of all indoor fittings as well as implementation of the multi-media installations on the seventh and eighth floors. These was the two highest levels of the Pavilion, fromwhich begins the �Future Energy� exhibition route, that permanently open fromDecember�. �The context we have faced � says Riccardo Cigolotti, Simmetrico�s Expo and Exhibits Chief Operating Officer, � was new and difficult, but the operative team flexibility and the never give up approach allow us to reach the goals. Close process integration, between contents, design and technology, a Simmetrico must, was the key for comply to deadlines both for Monaco Pavilion and Future Energy Museum in Expo Astana 2017. Almost one year of development, over 200 people involved and fewmonths for construction, including the winter time�. The strong expertise in the field of international Expo was developed by SImmetrico on the occasion of Expo Milano 2015, were after winning the international architectural concept tender, was also awarded as General Contractor of the Pavilion of the Republic of Azerbaijan. During the construction phase Simmetrico developed the pavilion exhibition content: 46 Interactive installation, 5000 photos, 250 videos, 150 infographic interfaces� Simmetrico has also managed the Pavilion during the six months of opening. The Pavilion was named from visitors �Expo Milan�s Jewel� and was internationally awarded. Always on the occasion of Expo Milano 2015, Simmetrico Network won the international tender becoming responsible for the realization of the US Pavilion, as well as for its internal setting and technical equipment installation. In its new development plans, Simmetrico has just opened an office in Dubai and is already working for EXPODUBAI 2020 international tenders. Furthermore, Simmetrico has closed a joint venture with local company specialized in the events fields. ??? Due to the three different company assets, Simmetrico has consolidated clients in different fields and Countries. Both in the private and in the public event sector, thanks to relevant and important event conceived and produced in Italy, Turkey, Saudi Arabia, Azerbaijan�From the opening of the Ferrari world in Abu Dhabi to the Heydar Aliyev Museum in Baku, and to Alfa Romeo international brand relaunch. �Whether designing weddings, corporate events, galas or charitable functions � says Francesca Tirotti � our unmatched creativity and precision event planning will create meaningful and memorable celebrations, expressing the Italian ability to narrate wonderful stories. We are happy to announce that we have now a representative in Astana�. The third Simmetrico�s asset: design and production of travelling exhibitions, value�s projects that undoubtedly represent an opportunity to promote cultural exchanges between people and nations. In the last two years has developed six different cultural formats, among them: Always Believe � the exhibition based on the story of football match that perfectly unites actions, values and emotions which have managed to bring generations together under one faith. The exhibition is realized with the world biggest private collection of football�s mirabilia. �Pompeii Insight� � developed in collaboration with Pompeii Archaeological Site, is the exhibition beyond its archaeological dimension seen through the eyes of the great artists who visited the site. Che Guevara �Tu y Todos� � opened in Milan on December 2018. The exhibition, produced together with the Centro de Estudios Guevara, after Italy will be ready to travel all over the world. For more information: www.simmetrico.i t THE MONACO PAVILION "MIRRORING THE FUTURE" TOGETHER WITH THE LAST TWO LEVELS OF KAZAKHSTAN'S PAVILION. SIMMETRICO IS BORN TEN YEARS AGO IN MILAN FROM THE VISION OF THE CREATIVE DIRECTOR DANIELE ZAMBELLI �� / �� 2018 / 65

Business Emirates Kz #18 (January - February 2018)