T
he current boom at thedomestic car
market creates a feelingof surprise
evenwith theexperts. There is no
traditional summer slump. Thebuyers
are snappingup any cars. Moreover,
ourmotorists choosemoreoften
now thebrandswhosedealers offer not only
temptingprices but also a full service– from car
change (trade-in system) to leasing sales. The
buyers arewhippedupby thebanks: during the
first half of the year, the loans for purchasingnew
carswent downon the averageby 1%p.a in
hryvnya and0,5%p.a. inUS$.Whowill turn away
from such the attractiveoffers?
Thebuyers donot hesitateneither over the
queues for obtaining themost popular cars
(sometimes youhave towait for 6months) nor
queues to the service centers, the constructionof
which is lagging far behind the car fleet growth.
THE LINE-UP
Among thebrandswhichhaveno
assembling facilities at the territoryof the
CIS countries, thepace is againbeing set by
Mitsubishi (11, 630 cars sold). Again–because in
the last year Toyotawas slightly in advance. Now
the competitors have changedplaces. Thebase
for the success ofMitsubishi has been createdby
Lancer. More than5000of these carswere sold in
less than6months!
Thedealers of Toyota relymostlyonCamry
which is confidently leading thepack in E-class
(2, 535), offroadster LandCruiser Prado (2, 112)
and crossover RAV4 (1567).
Also the cars soldby “greydealers”were taken
into accountwhenusing the statistics above
–Toyota cars are top-sellingmodels at the “grey
market”. TheCorolla is also sellingwell (1, 001) as
well as theoldmodel of Corolla (600).
CARMARKETOFUKRAINE:
TheRecordWill beBroken!
INTHEFIRSTHALFOF2007, THEUKRAINIANSHAVEPURCHASED, INACCORDANCEWITH
AUTO-CONSULTING INFORMATIONANDANALYTICALGROUP, NEARLY220000NEW
MOTORCARS. ANDTHEMONTHLYSALESDYNAMICSREVEALSTHATSOME500000CARS
WILLBESOLD INTHECOUNTRYUNTILTHEENDOFTHEYEAR.
AMONGTHEBRANDSWHICH
HAVENOASSEMBLING
FACILITIESATTHETERRITORY
OFTHECISCOUNTRIES, THE
PACE ISAGAINBEINGSETBY
MITSUBISHI (11, 630CARS
SOLD). AGAIN–BECAUSE
INTHE LASTYEARTOYOTA
WASSLIGHTLY INADVANCE.
NOWTHECOMPETITORS
HAVECHANGEDPLACES.
THEBASEFORTHESUCCESS
OFMITSUBISHI HASBEEN
CREATEDBY LANCER.MORE
THAN5000OFTHESECARS
WERESOLD IN LESSTHAN6
MONTHS
151
ÍÅÄÂÈÆÈÌÎÑÒÜ, ÁÈÇÍÅÑ, ÈÍÂÅÑÒÈÖÈÈ
BUSINESS EMIRATES
UKRAINE - UAE
